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At a glance: money to start · hours · how fast it pays · how much you keep · how much it can earn. Taller bars are better; the dashed line is halfway.

Dropshipping: what it really costs to start

Starting a dropshipping business in Europe costs €300–€2,000 in 2026, with first income after about 8 weeks and earnings of up to €1,200 a month working full time.

Last updated: September 2026 · sources at the bottom of the page

Reselling without stock.

Dropshipping in numbers
Money to start €300–€2,000 What you spend before the first customer pays: kit, stock, licences, launch.
Hours a week 15–40 What it takes to run it properly, from part time to full time.
Weeks to first income about 8 How long you pay in before any money comes back. You still need to live in those weeks.
Kept of every €100 €12 What stays with you after running costs, before you pay yourself for your hours.
Most it earns a month €200 part time · €1,200 full time A realistic ceiling for one person running it. Your own hours are the limit.
Competition high Easy to enter, so plenty of people already do it.
Licence or qualification not usually Beyond registering the business and insurance, nothing specific in our research.

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What nobody usually tells you

Almost no barrier to entry, which is exactly the problem: anyone can copy you tomorrow. At 12% margin with long deliveries, nearly everything goes to ads and refunds.

The route, in five steps

  1. Check real delivery times by ordering yourself
  2. Work out acquisition cost before anything else
  3. Start with one product only
  4. Build 10% refunds into the price
  5. If it hasn't converted after €500 of ads, stop

What you'll need to buy

These are the categories this business pays for in the first month. We go through the software side on the tools page.

platformpaid adsproduct research tools

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Common questions

How much does it cost to start a dropshipping business?

Between €300 and €2,000 to begin. That covers platform, paid ads, product research tools and the rest of the setup. It does not cover your own living costs during the 8 weeks before the first income arrives, which is the cost most people forget.

How long after starting a dropshipping business does the first income arrive?

Around 8 weeks to the first euro. Reaching the realistic maximum of €1,200 a month takes considerably longer, and assumes 40 hours a week.

How much can you earn a month if you start a dropshipping business?

Up to about €1,200 a month working full time, or €200 part time. Of every €100 it takes, about €12 stays with you after running costs.

Can you start a dropshipping business alongside a job?

Yes, at a cost. Part time it realistically tops out around €200 a month, against €1,200 working full time, and it needs 15–40 hours a week.

Is there a lot of competition?

Competition is high. Crowded markets are crowded because anyone can enter tomorrow, which is also why they tend to keep more of each euro but earn less in total.

Similar businesses to compare

Sources

Where these numbers come from. Figures are rounded ranges for European markets; check the ones you are about to spend money on. Last checked September 2026.

  1. DropCommerce — Why most dropshippers fail competition · what it earns
  2. Bloom Analytics — Is Shopify dropshipping profitable (net margins 5–15%) share kept · what it earns

Does it fit you?

These numbers are the average case. Whether this business clears your target depends on your money, your hours and how long you can wait. Put them in and see.

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