All businesses / Managed IT for small firms / Tools
Most "best software" lists are written for everyone and therefore for nobody. This one is filtered to Managed IT for small firms at €4,000–€25,000 of startup capital and 30–55 hours a week, which changes the answer.
At 55% net margin and 14 weeks to your first euro, every subscription you start today is a cost you carry through the unpaid months. The order that works is: get a customer, then buy the thing that customer made necessary.
Tools that exist for this kind of work and would make little sense for another.
A managed it for small firms is found, paid and invoiced differently from an online business. These are the ones that matter for that — and the one that matters most is free.
Your listing on Google Maps and local search
For a local trade this is worth more than every paid tool on the page combined, and it costs nothing. Nobody writes it up because nobody earns from it.
Visit Google Business Profile →Not specific to this trade. These are the ones almost every new business ends up paying for, listed so the total is honest rather than flattering.
AI assistant, writing, code, analysis
Max users get guest passes and $10 credit per paid referral. That is a referral perk, not income. The Partner Network is enterprise co-selling, not links.
Visit Claude (Anthropic) →Software is the cheap half. These are the things this business cannot start without, and none of them are a subscription:
Right now we earn nothing from any of the 18 tools on this page, and every card says so. As programmes are approved, the ones that pay us will be labelled individually. Claude, ChatGPT, Ahrefs, Midjourney and Google Business Profile have no affiliate programme at all, and they still appear where they belong. If a recommendation only ever pointed at things that paid us, the page would be worth nothing to you.
Check the business clears your target first. Spending on tools for a model that doesn't fit your hours or your capital is the most common way people lose their first thousand euros.