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At a glance: money to start · hours · how fast it pays · how much you keep · how much it can earn. Taller bars are better; the dashed line is halfway.

Paid mobile app: what it really costs to start

Starting a paid mobile app in Europe costs €500–€4,000 in 2026, with first income after about 26 weeks and earnings of up to €4,000 a month working full time.

Last updated: September 2026 · sources at the bottom of the page

An app for one specific need.

Paid mobile app in numbers
Money to start €500–€4,000 What you spend before the first customer pays: kit, stock, licences, launch.
Hours a week 12–35 What it takes to run it properly, from part time to full time.
Weeks to first income about 26 How long you pay in before any money comes back. You still need to live in those weeks.
Kept of every €100 €88 What stays with you after running costs, before you pay yourself for your hours.
Most it earns a month €200 part time · €4,000 full time + A realistic ceiling for you running it. It can grow further, but only by hiring or adding units.
Competition high Easy to enter, so plenty of people already do it.
Licence or qualification not usually Beyond registering the business and insurance, nothing specific in our research.

This maximum is not a wall

The figure above is what this earns in the shape described: you, running it. Past that it keeps going, but by hiring people or adding units, not by you working more hours. That is a different job from the one you would be starting, and worth knowing before you start it.

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What nobody usually tells you

The store brings traffic without marketing, which is rare. But discovery is a lottery: most apps are never found, and the platform takes 30%.

The route, in five steps

  1. Check people already search for it in the stores
  2. Build for one platform only
  3. Prepare the store screenshots before the code
  4. Launch with a price, not free with ads
  5. Reply to every review in the first three months

What you'll need to buy

These are the categories this business pays for in the first month. We go through the software side on the tools page.

developer accountdesign toolsbackend services

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Common questions

How much does it cost to start a paid mobile app?

Between €500 and €4,000 to begin. That covers developer account, design tools, backend services and the rest of the setup. It does not cover your own living costs during the 26 weeks before the first income arrives, which is the cost most people forget.

How long after starting a paid mobile app does the first income arrive?

Around 26 weeks to the first euro. Reaching the realistic maximum of €4,000 a month takes considerably longer, and assumes 35 hours a week.

How much can you earn a month if you start a paid mobile app?

Up to about €4,000 a month working full time, or €200 part time. Of every €100 it takes, about €88 stays with you after running costs. Past that it can grow, but by hiring people or adding units rather than by working more hours.

Can you start a paid mobile app alongside a job?

Yes, at a cost. Part time it realistically tops out around €200 a month, against €4,000 working full time, and it needs 12–35 hours a week.

Is there a lot of competition?

Competition is high. Crowded markets are crowded because anyone can enter tomorrow, which is also why they tend to keep more of each euro but earn less in total.

Similar businesses to compare

Sources

Where these numbers come from. Figures are rounded ranges for European markets; check the ones you are about to spend money on. Last checked September 2026.

  1. TechCrunch — Most subscription mobile apps don't make money (RevenueCat data, 29,000 apps) what it earns · time to first income
  2. TechRepublic — Most apps fail to hit $1,000 monthly revenue within two years what it earns

Does it fit you?

These numbers are the average case. Whether this business clears your target depends on your money, your hours and how long you can wait. Put them in and see.

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