One category, done properly. Below is what it actually costs, how long before money arrives,
and the part most guides leave out.
Startup capital
€30,000–€100,000
Hours / week
40–60
First income
~16 wks
Net margin
35%
Saturation
high
Realistic ceiling
€0–€4,500+
This ceiling is not a wall
The figure above is what this earns in the shape described — you, running it. Past that it keeps
going, but by hiring people or adding units, not by you working more hours. That is a different
job from the one you would be starting, and worth knowing before you start it.
What nobody usually tells you
A shop still works when the category needs trying on, fitting or expertise. Rent and stock are both fixed and large, online has your price list, and the wrong lease is the most expensive mistake on this site.
The route, in five steps
Sell what people want to see and touch, not what ships in a box
Test at markets or a pop-up for one season first
Stock turn matters more than margin — measure it weekly
Add a service (repairs, fitting, advice) that a website cannot copy
Negotiate a short first lease, whatever the landlord says
What you'll need to buy
These are the categories every specialist shop pays for in the first month.
We break down what each one actually costs at this size on the
tools page.
lease and fit-outopening stocktill and stock systeminsurancestaff
Does it hold up for you?
These numbers are the average case. Whether this business clears your target depends on
your capital, your hours and how long you can wait — put them in and see.