All businesses / Web design and restyling

Fingerprint: capital · hours · speed to income · margin · ceiling. The dashed line is mid-scale.

Start a web design and restyling: the real numbers

Rebuilding sites for local businesses. Below is what it actually costs, how long before money arrives, and the part most guides leave out.

Startup capital

€200–€1,500

Hours / week

8–35

First income

~4 wks

Net margin

88%

Saturation

high

Realistic ceiling

€1,200–€4,500

What nobody usually tells you

Sellable to anyone with a business, and the service SMEs understand without explanation. It's also where automated builders are eroding price fastest.

The route, in five steps

  1. Pick one sector and build three fake sites for it
  2. Quote a fixed price, never an open estimate
  3. Contact businesses with visibly outdated sites
  4. Include one month of edits then bill separately
  5. Sell monthly maintenance: that's the revenue that stays

What you'll need to buy

These are the categories every web design and restyling pays for in the first month. We break down what each one actually costs at this size on the tools page.

software licencesdomain and hostingportfolio

Does it hold up for you?

These numbers are the average case. Whether this business clears your target depends on your capital, your hours and how long you can wait — put them in and see.

Run my numbers → See the tool stack