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At a glance: money to start · hours · how fast it pays · how much you keep · how much it can earn. Taller bars are better; the dashed line is halfway.

Copywriting and ghostwriting: what it really costs to start

Starting a copywriting and ghostwriting business in Europe costs €150–€600 in 2026, with first income after about 4 weeks and earnings of up to €3,500 a month working full time.

Last updated: September 2026 · sources at the bottom of the page

Copy for companies and newsletters.

Copywriting and ghostwriting in numbers
Money to start €150–€600 What you spend before the first customer pays: kit, stock, licences, launch.
Hours a week 8–35 What it takes to run it properly, from part time to full time.
Weeks to first income about 4 How long you pay in before any money comes back. You still need to live in those weeks.
Kept of every €100 €92 What stays with you after running costs, before you pay yourself for your hours.
Most it earns a month €800 part time · €3,500 full time A realistic ceiling for one person running it. Your own hours are the limit.
Competition high Easy to enter, so plenty of people already do it.
Licence or qualification not usually Beyond registering the business and insurance, nothing specific in our research.

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What nobody usually tells you

The ceiling is almost entirely positioning: the gap between three cents a word and forty has nothing to do with writing quality, only the field you write in.

The route, in five steps

  1. Pick a field where money moves: finance, software, healthcare
  2. Write three sample pieces for real companies
  3. Bill per project, never per word
  4. Offer a retainer: weekly newsletter, four pieces a month
  5. Turn down underpaid work as soon as you can afford to

What you'll need to buy

These are the categories this business pays for in the first month. We go through the software side on the tools page.

portfolioagency profilesresearch tools

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Common questions

How much does it cost to start a copywriting and ghostwriting business?

Between €150 and €600 to begin. That covers portfolio, agency profiles, research tools and the rest of the setup. It does not cover your own living costs during the 4 weeks before the first income arrives, which is the cost most people forget.

How long after starting a copywriting and ghostwriting business does the first income arrive?

Around 4 weeks to the first euro. Reaching the realistic maximum of €3,500 a month takes considerably longer, and assumes 35 hours a week.

How much can you earn a month if you start a copywriting and ghostwriting business?

Up to about €3,500 a month working full time, or €800 part time. Of every €100 it takes, about €92 stays with you after running costs.

Can you start a copywriting and ghostwriting business alongside a job?

Yes, at a cost. Part time it realistically tops out around €800 a month, against €3,500 working full time, and it needs 8–35 hours a week.

Is there a lot of competition?

Competition is high. Crowded markets are crowded because anyone can enter tomorrow, which is also why they tend to keep more of each euro but earn less in total.

Similar businesses to compare

Sources

Where these numbers come from. Figures are rounded ranges for European markets; check the ones you are about to spend money on. Last checked September 2026.

  1. ProCopywriters — How much copywriters charge per day (annual UK survey) what it earns
  2. ProCopywriters — Suggested rates for hiring copywriters what it earns

Does it fit you?

These numbers are the average case. Whether this business clears your target depends on your money, your hours and how long you can wait. Put them in and see.

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