All businesses / Online coaching

Fingerprint: capital · hours · speed to income · margin · ceiling. The dashed line is mid-scale.

Start a online coaching: the real numbers

One-to-one or group, paid by the programme. Below is what it actually costs, how long before money arrives, and the part most guides leave out.

Startup capital

€200–€1,200

Hours / week

8–30

First income

~8 wks

Net margin

92%

Saturation

high

Realistic ceiling

€600–€4,000

What nobody usually tells you

The fastest path to real money in the creator category — a handful of clients at €900 beats a hundred thousand views. But it only works if you have a result of your own to point at. Without one you're selling hope, and it shows.

The route, in five steps

  1. Coach a result you have actually achieved yourself
  2. Sell a 6-week programme, never single sessions
  3. Take three clients free in exchange for testimonials
  4. Price at €600–1,500 per programme from the start
  5. Move to small groups: same hours, triple the income

What you'll need to buy

These are the categories every online coaching pays for in the first month. We break down what each one actually costs at this size on the tools page.

booking toolvideo platformpayment platform

Does it hold up for you?

These numbers are the average case. Whether this business clears your target depends on your capital, your hours and how long you can wait — put them in and see.

Run my numbers → See the tool stack