All businesses / YouTube channel, long form
Starting a long-form YouTube channel in Europe costs €500–€4,000 in 2026, with first income after about 40 weeks and earnings of up to €4,000 a month working full time.
Last updated: September 2026 · sources at the bottom of the page
Building an audience on video you own.
| Money to start | €500–€4,000 | What you spend before the first customer pays: kit, stock, licences, launch. |
|---|---|---|
| Hours a week | 15–40 | What it takes to run it properly, from part time to full time. |
| Weeks to first income | about 40 | How long you pay in before any money comes back. You still need to live in those weeks. |
| Kept of every €100 | €92 | What stays with you after running costs, before you pay yourself for your hours. |
| Most it earns a month | €150 part time · €4,000 full time | A realistic ceiling for one person running it. Your own hours are the limit. |
| Competition | high | Easy to enter, so plenty of people already do it. |
| Licence or qualification | not usually | Beyond registering the business and insurance, nothing specific in our research. |
The number nobody tells you: ad revenue runs roughly €1–5 per thousand views in Europe. That means 200,000 views a month for about €1,000. Monetisation also needs 1,000 subscribers and 4,000 watch hours first, which takes most people the better part of a year.
These are the categories this business pays for in the first month. We go through the software side on the tools page.
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LaunchKit · €390 + VAT
A site made for your a long-form YouTube channel business, Google profile, domain and email, a QR poster and a 30-day launch plan built on the numbers above. Live in about a week.
Between €500 and €4,000 to begin. That covers camera, microphone, editing software and the rest of the setup. It does not cover your own living costs during the 40 weeks before the first income arrives, which is the cost most people forget.
Around 40 weeks to the first euro. Reaching the realistic maximum of €4,000 a month takes considerably longer, and assumes 40 hours a week.
Up to about €4,000 a month working full time, or €150 part time. Of every €100 it takes, about €92 stays with you after running costs.
Yes, at a cost. Part time it realistically tops out around €150 a month, against €4,000 working full time, and it needs 15–40 hours a week.
Competition is high. Crowded markets are crowded because anyone can enter tomorrow, which is also why they tend to keep more of each euro but earn less in total.
Compare further: every business you can start with €500 · what it costs to start a business, across all 115 · all 115 ranked by startup cost
Where these numbers come from. Figures are rounded ranges for European markets; check the ones you are about to spend money on. Last checked September 2026.
These numbers are the average case. Whether this business clears your target depends on your money, your hours and how long you can wait. Put them in and see.
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