All businesses / UGC video production

Fingerprint: capital · hours · speed to income · margin · ceiling. The dashed line is mid-scale.

Start a ugc video production: the real numbers

Ad reels produced with AI tools. Below is what it actually costs, how long before money arrives, and the part most guides leave out.

Startup capital

€400–€2,500

Hours / week

8–30

First income

~5 wks

Net margin

88%

Saturation

medium

Realistic ceiling

€1,400–€5,000

What nobody usually tells you

Marginal cost per video is near zero and agencies charge ten times as much. But taste is the scarce part: anyone has the tools, few can tell when a video screams advert.

The route, in five steps

  1. Produce five videos for brands you like, unasked
  2. Pick one sector and become the video person for it
  3. Sell packs of three variants for A/B testing
  4. Deliver in 48 hours: that's your edge over agencies
  5. Move to a monthly retainer as soon as a client returns

What you'll need to buy

These are the categories every ugc video production pays for in the first month. We break down what each one actually costs at this size on the tools page.

AI video and voice subscriptionsediting softwarestorage

Does it hold up for you?

These numbers are the average case. Whether this business clears your target depends on your capital, your hours and how long you can wait — put them in and see.

Run my numbers → See the tool stack