All businesses / Social media for SMEs

Fingerprint: capital · hours · speed to income · margin · ceiling. The dashed line is mid-scale.

Start a social media for smes: the real numbers

Content and ads for local businesses. Below is what it actually costs, how long before money arrives, and the part most guides leave out.

Startup capital

€300–€1,500

Hours / week

10–35

First income

~5 wks

Net margin

85%

Saturation

high

Realistic ceiling

€900–€3,200

What nobody usually tells you

Fast to start and clients pay monthly. But it's the first service cut when money tightens, and every client wants you on the phone.

The route, in five steps

  1. Pick one sector and learn its language
  2. Prepare a month of mock content for a real business
  3. Sell the monthly retainer, never the single post
  4. Cap revisions in the contract
  5. Track only two numbers and report them monthly

What you'll need to buy

These are the categories every social media for smes pays for in the first month. We break down what each one actually costs at this size on the tools page.

scheduling toolsediting softwarestock images

Does it hold up for you?

These numbers are the average case. Whether this business clears your target depends on your capital, your hours and how long you can wait — put them in and see.

Run my numbers → See the tool stack